Industry insights are experts within the retail industry who have experience across broad or focused areas of their industry. Each week our expert columnists will share their insights and advice on popular retail topics such as technology trends, seasonal shopping, customer satisfaction tips, and more!
Retailers are incorporating content marketing into their overall strategy. Industry Insights' Joe Keenan explains why and offers suggestions on how more retailers can add the program to their marketing strategy.Oct 17, 2013How to Prepare for an Omni-Channel Future with a Dedicated Customer Experience Leader
Creating a Chief Customer Officer position can help your retail business plan for future trends, such as the inevitable shift to omni-channel integration. Industry Insights' David Rich explains what other benefits the position can have for retailers.Oct 15, 20137 Reasons Why Retailers Have to Get Real In Today's Market
The eCommerce industry -- still in its infancy -- is already presenting abundant challenges to retailers. Industry Insights' Gilon Miller provides solutions retailers must act on to stay in the game.Oct 3, 2013