What is BuyerZone?
BuyerZone is the leading online marketplace for buyers and suppliers of business products and services. Founded in 1992, BuyerZone has delivered millions of ready-to-purchase sales leads to its network of suppliers, facilitating more than $13 billion in purchases.
Buyers come to BuyerZone.com seeking price quotes and information from the BuyerZone Supplier Network for over 150 types of business purchases – from phone systems, copiers, payroll services and office furniture to forklifts, security systems, and modular buildings.
BuyerZone is a division of Reed Business Information, North America's largest business-to-business information provider.
Visit our About Us section to learn more about BuyerZone's services, company history, management staff, and more.
What programs does BuyerZone offer to suppliers?
BuyerZone offers a range of B2B lead generation and advertising programs to regional and national suppliers:
- Lead Referral Program: BuyerZone's signature lead generation service delivers leads for ready-to-purchase buyers in your sales area across more than 150 product and service categories. Highly-qualified leads arrive to suppliers within hours of the buyer's completed Request for Quotes submission. Each lead includes details of the upcoming purchase; the buyer's estimated budget, and verified contact information. (View a sample lead.)
The Lead Referral Program is currently available to both regional and national suppliers.
Regional suppliers may enroll online or contact a member of the BuyerZone Customer Care Team at 888-393-5000 or via email at custcare@buyerzone.com.
Suppliers who would like to participate in a National Lead Referral Program should contact a BuyerZone National Sales Manager at 888-393-5000.
- Buyertrail Spotlight Advertising: BuyerZone's Supplier Directory: Buyertrail Spotlight Advertising allows you to present your business and its offerings on BuyerZone.com through a 3-tabbed, content-rich platform with text, images, and direct links to your web site. After researching your business online in BuyerZone's Supplier Directory, buyers can link through directly to your site, request more information from your sales team, or contact you directly by phone or email. Your prospects arrive to you brand-aware and product-educated.
The Buyertrail Spotlight Advertising Program is currently available to suppliers who sell their products and services nationwide.
If you would like to learn more about how Buyertrail Spotlight Advertising will benefit your business, contact the National Buyertrail Sales Manager at 781-734-8630 or via email for more information.
- Content Sponsorships: Through Content Sponsorships suppliers can connect with buyers researching their product and service categories online at BuyerZone.com via a Buyer's Guide Sponsorship or design a custom White Paper Email Campaign that features their company as exclusive sponsor to a particular buyer audience. Leads generated by either sponsorship program are exclusive to the participating supplier.
Content Sponsorships are currently available to both regional and national suppliers.
Please contact the BuyerZone Customer Care Team at 888-393-5000 or via email at custcare@buyerzone.com to learn more about Content Sponsorship opportunities.
- The BuyerZone Plug-in: The Plug-in is a unique monetization vehicle that places the BuyerZone Request for Quotes engine on participating business's web sites inside a standard leaderboard or rectangular ad unit space. A 100% self-contained application, the Plug-in enables your visitors to complete a Request for Quotes in any BuyerZone product and service category without leaving your web site. Participants of the Plug-in program get paid for each successful Request for Quotes submission sent to BuyerZone via their site – and never risk losing any of their visitor traffic.
The BuyerZone Plug-in is currently available to any company with a valid web site.
Please contact the BuyerZone Customer Care Team at 888-393-5000 or via email at custcare@buyerzone.com to learn more about BuyerZone's Plug-in.
- The Real Deal Newsletter Advertising Program: The Real Deal Advertising Program gives you the opportunity to connect with more than half a million BuyerZone users through exclusive monthly sponsorships of one or all of our industry-specific issues. The Real Deal sets itself apart from other B2B email newsletters by offering access to an unparalleled small to mid-sized business purchasing decision makers.
The Real Deal Advertising Program is currently available to suppliers who sell their products and services nationwide.
Please contact the BuyerZone Customer Care Team at 888-393-5000 or via email at custcare@buyerzone.com to learn more about The Real Deal Advertising Program.
All participants of BuyerZone programs always receive:
- Live, responsive customer service: BuyerZone's experienced Customer Care team is dedicated to helping you make the most of your BuyerZone program. Call 888-393-5000, 9am to 6pm EST, or email the Customer Care team, and our helpful staff will assist you.
How does BuyerZone attract buyers?
For more than 15 years, BuyerZone has served as a trusted purchasing authority to millions of businesses nationwide. We also have advertising relationships with Reed Business Information publications, web sites, and trade shows, connecting BuyerZone to millions of business buyers each and every day.
BuyerZone also targets business buyers through marketing programs and strategic partnerships with key industry associations. And our e-newsletter, The Real Deal, reaches more than half a million subscribers each month, keeping buyers closely connected to the service through current "hot topic" purchasing advice and exclusive columns.
What types of businesses use BuyerZone's buyer services?
While small to mid-sized businesses comprise the majority of our users, Fortune 500 companies, universities, government and state agencies, and other large organizations also rely on BuyerZone for their purchasing needs. This sample of large organizations that use BuyerZone's Request for Quotes service demonstrates our ability to reach beyond the small and mid-sized business market.
What services does BuyerZone offer to buyers?
- Request for Quotes (RFQ): The RFQ process is the service that drives leads to you through the BuyerZone Lead Referral Program. RFQ is a streamlined method of connecting buyers to a select group of suppliers in their area who offer the products and services they are looking for.
- Supplier Directory: The service that connects you with qualified prospects through the BuyerZone Buyertrail Spotlight Advertising Program. Buyers use the Supplier Directory to compare suppliers like you side by side. Buyers review in-depth profiles, products and services, feature sets, and more. After researching suppliers' MicroSites at BuyerZone.com, buyers can choose to go immediately to your web site, ask for your sales team to contact them, or contact you directly.
- The Real Deal Newsletter: Our monthly email newsletter provides exclusive business purchasing advice, articles and statistics, industry news, and other helpful information to dedicated BuyerZone customers for their upcoming business purchases. Advertisers get exclusive monthly sponsorship of one or all of our industry-specific issues.
- Expert purchasing advice: BuyerZone helps better qualify and prepare buyers for their upcoming purchasing decisions through our Business Purchasing Resource Center. The Center includes access to more than 100 detailed Buyer's Guides, exclusive pricing articles that feature actual prices BuyerZone users paid for their purchases, user tips, product specification comparisons, and more.
- Live, responsive customer service: Buyers also benefit from BuyerZone's experienced Customer Care team, dedicated to assisting them in navigating the BuyerZone.com web site and using its services.
Note: BuyerZone does not sell the products and services listed on the BuyerZone.com web site. Instead, we connect buyers to suppliers who do sell those products and services through our Request for Quotes service and other free services.
Does BuyerZone offer consumer or home-related purchase categories?
While BuyerZone focuses primarily on connecting buyers and suppliers for business-related purchases, we do offer a select number of Request for Quotes categories exclusively for homeowners such as:
If you have suggestions for other consumer products and services you'd like BuyerZone to offer, send us your feedback, or email customercare@buyerzone.com.
Can I make suggestions for new categories, programs, or other improvements?
BuyerZone welcomes your feedback. Send an email to our Customer Care Team at customercare@buyerzone.com, or use our feedback form and select the most relevant topic.
