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  • Winston-Salem, NC 27101-27199  
  • Worcester, MA 01601-01655
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Call Center Glossary: Call Center Software Definitions and Terms

Empower yourself with the language of insiders. We decipher the arcane terms, epigrammatic abbreviations, and weird words used in the call center management software industry.

ACD
Automatic Call Distribution. Automatically routes calls to the appropriate call center reps by matching customer phone numbers with a database. You specify which agents should take certain calls based on the customer’s products, geography, or any other parameter.
AHT
Average handle time. The mean time a call center rep spends with a client on the phone plus the amount of work spent on the account after the call.
ANI
Automatic Number Identifier. Shows you the phone numbers of incoming calls, similar to caller ID for home telephone service. Call center reps use it to immediately pull the callers’ details up on screen for a call.
ASP
Application Service Provider. Off-site hosting option allowing you to access your call management software that’s running on a third-party provider’s network.
Autodialing
A call management software feature that automatically dials phone numbers and provides a pre-recorded message that prompts the listener to press the phone keypad to respond. Autodialing also keeps track of call times, length of call, and the call results. Also known as Auto Dialer.
Call accounting
Application that captures and archives call data from your phone system and then organizes it into reports. Call accounting helps you keep costs under control and allocate expenses throughout the call center.
Call blending
Allows call center agents to handle both inbound and outbound calls depending on call volume.
Call center
Handles customer inquiries from web forms, email, and phone calls and routes them to available agents. Can be an internal department or an outsourced service. Call centers offer services for help desk, customer service, directory assistance, emergency response, answering services, telemarketing, and more.
Concurrent users
Total number of people that can use a call center function simultaneously.
Conditional routing
Changes call center routing based on situations that you define. Conditional routing uses “if-then” programming to let your call management software know what it should do. (Example: If you receive more than five calls at once, additional calls should be routed to an available agent.)

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Contact Centers
Another term for call centers.
CRM
Customer Relationship Management. Focuses on compiling information about customers from multiple sources and acting on that data. Also known as ERM (Electronic Relationship Management).
CTI
Computer Telephony Integration. Combines the functionality of computers and telephones using software, hardware, and programming to improve the customer experience. Call centers use CTI to allow you to view customer information on screen while on the phone to save time.
DNIS
Dialed Number Identification Service. Indicates what number the customer called from. Call center routes inquires to appropriate agents based on user-defined information.
Database call handling
Processes phone calls according to information in the call center database.
Handled calls
Number of calls that come in to a call center and are handled by agents or computers.
Handling time
Amount of time an agent spends talking to a client, or the length of time it takes to process transactions.
Help desk
Call centers focused on answering customers' questions about computer hardware and software, specifically product installation, usage, and problems.
Hold time
Length of time a caller waits before a call center rep takes the call. Call management software helps to reduce the time callers spend waiting for someone to respond to them.
IVR
Interactive Voice Response. Allows customers to access information using speech recognition or by pressing buttons on their phone keypads. Helps limit the time call center agents spend on the phone answering simple customer questions.

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Internal response time
Time it takes call center agents that support other groups in an organization to respond to customer inquiries.
Least cost routing
A black box that you purchase from your phone company containing software that allows you to see which dedicated lines are available for you to dial out. Least cost routing then selects the least expensive option.
Multimedia handling
Uses call center agents’ downtime from taking customer phone calls to take care of inquiries by other forms of media such as email, fax, web, and chat. All questions and orders are tracked the same for other media as they would be for standard phone calls.
Offshore call center
A call center provider located outside the U.S. to save businesses money.
PBX
Private Branch Exchange. In-house telephone switching system that connects all phone extensions to each other and to an external network. PBX can include various functions for customer management software including least cost routing, call forwarding, and call accounting.
Predictive dialing
Automatically places calls and only connects them to agents when a live person answers. The system uses previous averages of talk time to predict when agents will be done with calls and will be available to take new ones. Predictive dialing helps minimize downtime and improve call center efficiency. Also known as Predictive Dialer.
Preview dialer
Allows you to view the contact information of the caller before making or taking phone calls.
Prompts
Menu selections in an IVR system that give callers multiple options for information they would like to get or a representative they want to speak to.
Queue
Customers on hold waiting for available call center agents to take their calls. Allows reps to take calls based on account priority or who called first. You can let callers know how long they have been waiting and how much time before their calls are answered.
RDBMS
Relational Database Management System. Links files together by comparing data to create single files. Allows you to cross-reference information, such as customer names and account numbers, to run queries related to all sets of data.

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Real time data
Call center information that is constantly updated to show how many calls are in queue and the average wait time.
Remote access
Ability to access a call center’s central database from any location using an Internet connection and a laptop.
Reporting
Real-time information on current call center performance, or overall performance over a specific time period.
Skill-based routing
Allows you to list each call center agent's strong points - sales, specific products, or technical skills - and have callers distributed to them based on those skills.
Soft phone functionality
Using computers to control phone calls.
Screen pop
Displays customer information on call center agents’ screens at the same time they answer a call.
Speech recognition
System that automatically converts speech into text that call center reps can view on their computer screens. Also known as IVR.
Time-per-call average
The length of time a call center rep spends on the phone with a customer.
UCD
Uniform call distributor. Allocates calls to agents and provides some reporting functions. Less sophisticated version of automatic call distributors (ACD).
VAR
Value Added Reseller. Company that sells another distributor’s customer management software with its own enhanced service offerings such as customization and customer support.
VRU
Voice Response Unit. Automated system that responds to a caller’s speech or phone keystrokes without immediate need for an operator. Also known as IVR.

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VoIP
Voice Over Internet Protocol. Technology that allows you to make phone calls through your PC. Most customer management software supports VoIP, which allows you to save money vs. standard phone systems.
Workforce management
Various options that facilitate call center processes including real-time call monitoring, recording, scripting, and call forecasting.
Wrap-up codes
Helps identify the types of calls that call center agents work with.

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