About Leads: UNDER CONSTRUCTION

Please excuse our blog’s appearance. As you might have noticed, our site recently got a full redesign. And now, it’s time for our blog to have a *fresh* new look. As we work on it, images, links and other aspects of the blog may not work properly. But don’t you worry! We’ll have the blog […]

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Come see us at LeadsCon in Las Vegas!

We’re excited to announce that we’ll once again be exhibiting at LeadsCon, March 25-26, 2014 in Las Vegas. LeadsCon is the definitive lead generation conference and every year it brings together great companies, great people and great sessions. Come see us in booth 417 Whether you’re an existing client, a prospective client or just want […]

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Establishing Guidelines for a Content Audit

A major concern for online marketers in 2014 is to ensure that your site is offering information that is unique on a site level – and hopefully on the web as well. *Queue* —  the CONTENT AUDIT. A content audit is defined by Kristina Halvorson and Melissa Rach as “An accounting of all currently published […]

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26 Miles to Your Sales Goal

How running a marathon and a successful career in sales may have more in common than you think. A guest post by Pat O’Leary from BuyerZone’s Regional Sales team A few months ago I sent out an application that, if accepted, would allow me to accomplish a personal goal I have wanted to undertake since […]

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A Good B2B Reputation Starts with Your Customer Care Team

It can be extremely difficult to provide excellent Customer Service to your B2B customers. However, it’s also extremely important that you do. According to Diane Gordon, Senior Vice President of Customer Care for Brainshark, customer service is especially important in B2B because, “the customer has invested a lot of time and money in the product […]

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Still ignoring mobile optimization for your email marketing? Time to take it seriously.

If you still aren’t optimizing your email marketing efforts for mobile, the latest Email Client Market Share report from Litmus may be the motivation you need to make it happen. According to the report, email opens on mobile devices have finally surpassed the 50% mark, with 26% of all opens occurring on the iPhone alone. […]

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Sales & Marketing Trends to Act On in 2014

There’s a lot of information on “sales best practices and predictions for 2014″ listing a thousand things your sales team should work on – a bit overwhelming if you ask me. So, I asked BuyerZone’s sales team what trends and/or predictions they think are the most important to pay attention to. And I’m sharing their […]

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BuyerZone now part of TechMedia Network

We have some exciting news to announce: BuyerZone has been acquired by TechMedia Network – one of the largest and most respected technology and science media companies in the world! TechMedia Network owns TopTenREVIEWS, Tom’s Hardware, LAPTOP, Tom’s Guide, LiveScience and SPACE.com among other properties and all share a similar goal to drive and simplify […]

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The 3 T’s to Viral Content

As you finalize your content marketing strategy for 2014, you might want to head over to our latest edition in our Best of BuyerZone series: The Best Content Marketing Blogs of 2013. There you’ll find well-known content marketers sharing their secret to making a piece of content go viral. It’s worth reading on your lunch […]

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PPC Predictions for 2014

A guest post by Evan Cummins, Henry Eisemann and Jerry Freedman from BuyerZone’s PPC team As we begin 2014, it is time to make predictions on what we expect to happen this coming year.  Each year, new changes are introduced to the online marketing landscape which either force PPCers to adapt their marketing strategies or […]

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