A guest post by Dylan Mazeika from BuyerZone's Content Team
Monday and Tuesday of this week I attended SearchLove Boston, and experienced two days of great speakers, topics, and attendees. There were 19 presentations over 2 days and when I wasn't typing notes I was live-tweeting the event (#BZatSearchLove).
The SlideShares for the presentations can be found on Distilled's Slideshare account, but I'm going to cover a few of the talks that provided a lot of insight for B2B professionals.
The Future of Search - Bill Slawski
This is one that I wrote about in my last post and was looking forward to. Bill started off by referencing a Matt Cutts post on why we shouldn't look into patents when it comes to predicting changes in search when it comes to Google.
He disregarded this and looked at how new patents and technology will affect...
- New ways to crawl and new indexing approaches
- New ways to search
- New ways to rank
Bill made it clear that we should be focusing on the following things to prepare for what's coming down the road in search:
- Understanding how data is being collected and indexed
- Making pages about "things not strings" and understanding the relationships between them
- Rankings will increasingly be about authority and quality
The patents discussed were really interesting and worth a read into but as a consumer of the internet, I'm excited to see search go in a direction that generates results people are actually looking for.