By Kevin Rivera, from BuyerZone’s PPC team Working in online Lead Generation, we all know that what Google says goes. Previous features rolled out in the Adwords platform have become mandatory (Enhanced Campaigns anyone?) and left advertisers scrambling to adjust their campaign structures. Well, one feature that Google has just added to Ad Extensions is […]
Sadly, the last Hanukkah candle is lit tonight. But to celebrate this year’s festival of lights, I wanted to share 8 quick tips that can make your social channels and content pop. 1) Choose out-of-the-box images over boring photos Don’t ever publish a piece of content without an image. But more importantly, make that image […]
As we continue our look at the key takeaways from our State of B2B Lead Generation report, we’ve arrived at takeaway #4: B2B marketers want more leads. And they’re not just saying that. We asked a lot of questions that teased at this issue, and we saw time and time again that marketers are desperate […]
Every year around this time the debate is sure to come up for any B2B business using email marketing. Thanksgiving is around the corner, people are starting to emit holiday cheer, and you’re wondering if you should use that to your advantage from a marketing standpoint. While holiday themed marketing campaigns are an annual staple […]
Did the title of this post make you pause and think? I hope so – because it runs counter to what we’re normally told to believe. In the world of lead generation, we’ve always taught the need for speed when it comes to following up on leads. And while we can’t completely discount speed, we […]
A guest post by Jeremy Page Every online marketer wants the best toolkit available for evaluating the effectiveness of their web presence. Is your B2B business hurting for more sales? You need more leads. Hurting for more leads? You need more targeted, search traffic. No search traffic? Step up your organic marketing efforts! Tools aren’t […]
To continue our analysis into the key takeaways from our recent State of B2B Lead Generation report for 2013, we wanted to dive deeper into the role of technology and how it impacts B2B marketers. If you recall from last week, we posted about the increase in technology usage we found in our study. CRM […]
Last week, we unveiled the 2013 State of B2B Lead Generation. If you haven’t had a chance to read the free report or see the infographic, I recommend doing so! It’s full of great information about B2B lead generation to help your business. Today, I want to take our first dive into the findings and […]
Targeting Types, Bid Settings & Optimization Tools Guest Post by Dana Berardi from BuyerZone’s PPC team According to Google, the Google Display Network combines the best contextual and audience targeting in the world – with the scale of reaching 92% of US internet users. It is a great platform to expand your B2B marketing reach […]
We’re thrilled to release our new report on the State of B2B Lead Generation for 2013. The report – as we did in 2012 – dives into the complex and evolving world of online lead generation with a distinct B2B focus. We asked a few hundred B2B marketers lots of questions about lead generation, lead […]
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