Grow Your GDN Campaigns with Google Conversion Optimizer

  As I explained in my last blog post, the Google Display Network offers a variety of targeting and bid options; one of which is an automated bidding tool called Conversion Optimizer. Using Conversion Optimizer is an efficient way to get as many conversions as possible at a CPA you set as your target. Allow [...]

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Tailoring Persona Research for a B2B Content Strategy

Creating a buyer focused content strategy needs information on your buyer, but more importantly the concerns that exist in the purchase of that product. I’ve put together some basic steps to combine the information you know about your customers, with the product information they need to know before making a purchase. Have questions about forming [...]

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Mismatching B2B & B2C Customer Care Strategies is a BIG No No

  As we explained in the beginning of the year, providing excellent customer care service is crucial for your company’s reputation. Although the tips we provided in that post may be applied to both B2B and B2C customer care teams, there are three VERY important things that should NOT be interchangeable. Our customer care gurus, [...]

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Sales Tips: Getting to Yes

A book recap by BuyerZone’s sales team Between closing sales and working with our great network of suppliers, BuyerZone’s sales team can be found with their noses in the books. The team regularly reads sales, marketing and lead generation books to stay up-to-date on industry trends and tactics. This past month, they read Getting to [...]

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Email Marketing Tip: Don’t Forget the Preheader!

You work so hard to put together a compelling email campaign. You have your list set up, your HTML just right, and you’re ready to hit send. But, there’s one critical step that can’t be overlooked – the preheader. In some email clients like Gmail and Apple Mail, there is space for approximately 85-140 characters [...]

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Turn Your Receptionist Into a Sales Machine

At the beginning of this year, our customer care team shared tips on how to improve your B2B reputation. In this guest post, our Marketing expert from Industry Insights, Joy Gendusa, explains how your receptionist can improve lead flow and be a sales machine. Your receptionist makes the first person-to-person impression on a prospect who [...]

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The Importance of URL Structure

A sound URL structure is equally important to search engines as it is to your users. There are 7 parts that comprise an SEO-friendly URL.  Ideally if your site adheres to these all of your pages will make sense semantically to any user (or search engine), and the page’s subject matter can be identified just [...]

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Improve Your User’s Experience with Good Navigation & Design

Guest Post by Tyler Burtchell, Online Marketing Manager at BuyerZone This spring, the entire company pitched in to help redesign the BuyerZone website. It was an “all hands on deck” project and we are very happy with the result. The primary goal of the redesign was to improve the user’s experience and provide more functional [...]

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Broad Match – Friend or Foe?

  When creating your B2B PPC campaigns, the way you use keyword match types can drastically impact your performance and ROI goals. In particular, how broad match is utilized can make or break your campaigns. Broad match is the “broadest” and most basic match type. Your ads will match to your keyword (both singular and [...]

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Come see us at LeadsCon in Las Vegas!

We’re excited to announce that we’ll once again be exhibiting at LeadsCon, March 25-26, 2014 in Las Vegas. LeadsCon is the definitive lead generation conference and every year it brings together great companies, great people and great sessions. Come see us in booth 417 Whether you’re an existing client, a prospective client or just want [...]

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