AdWords Search Queries: Changes Coming in September

Google is rolling out a major change to keyword matching in AdWords next month and there is nothing you can do to stop it. Beginning in late September, all Phrase and Exact match search queries will include close variants and misspellings, meaning that pure exact match keywords as we know it are dead. Forever. But [...]

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Announcing: The Best Work Life Balance Blogs of 2014

Not to be a “Debby Downer” but…. Summer is almost over and 2014 is past the halfway mark. How are your New Year’s resolutions going? Have you been making it to the gym three times a week? Have you learned how to cook? Did you take that family vacation to Aruba? If your immediate reaction [...]

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BuyerZone on the road!

The BuyerZone team is hitting the road this August and we want to connect with you if you’ll be in the New York City area the week of August 11-15. We’ll be exhibiting at Affiliate Summit and LeadsCon and would love to meet with you and discuss how we can work together or enhance our [...]

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Grow Your GDN Campaigns with Google Conversion Optimizer

  As I explained in my last blog post, the Google Display Network offers a variety of targeting and bid options; one of which is an automated bidding tool called Conversion Optimizer. Using Conversion Optimizer is an efficient way to get as many conversions as possible at a CPA you set as your target. Allow [...]

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Tailoring Persona Research for a B2B Content Strategy

Creating a buyer focused content strategy needs information on your buyer, but more importantly the concerns that exist in the purchase of that product. I’ve put together some basic steps to combine the information you know about your customers, with the product information they need to know before making a purchase. Have questions about forming [...]

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Mismatching B2B & B2C Customer Care Strategies is a BIG No No

  As we explained in the beginning of the year, providing excellent customer care service is crucial for your company’s reputation. Although the tips we provided in that post may be applied to both B2B and B2C customer care teams, there are three VERY important things that should NOT be interchangeable. Our customer care gurus, [...]

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Sales Tips: Getting to Yes

A book recap by BuyerZone’s sales team Between closing sales and working with our great network of suppliers, BuyerZone’s sales team can be found with their noses in the books. The team regularly reads sales, marketing and lead generation books to stay up-to-date on industry trends and tactics. This past month, they read Getting to [...]

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Email Marketing Tip: Don’t Forget the Preheader!

You work so hard to put together a compelling email campaign. You have your list set up, your HTML just right, and you’re ready to hit send. But, there’s one critical step that can’t be overlooked – the preheader. In some email clients like Gmail and Apple Mail, there is space for approximately 85-140 characters [...]

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Turn Your Receptionist Into a Sales Machine

At the beginning of this year, our customer care team shared tips on how to improve your B2B reputation. In this guest post, our Marketing expert from Industry Insights, Joy Gendusa, explains how your receptionist can improve lead flow and be a sales machine. Your receptionist makes the first person-to-person impression on a prospect who [...]

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The Importance of URL Structure

A sound URL structure is equally important to search engines as it is to your users. There are 7 parts that comprise an SEO-friendly URL.  Ideally if your site adheres to these all of your pages will make sense semantically to any user (or search engine), and the page’s subject matter can be identified just [...]

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