Be sure to check out our recent post on Marketo’s Modern B2B Marketing blog about the questions you need to ask potential lead sources you’re considering.
In the post, we cover the major questions to ask, including:
- How leads are generated
- Credit or return policies
- Lead formats
- Relevant experience
So head on over and give it a read!
We’re also curious about the questions you ask when considering a new lead source. Share yours in the comments below.