5 Questions You Must Ask Potential Lead Sources

Be sure to check out our recent post on Marketo’s Modern B2B Marketing blog about the questions you need to ask potential lead sources you’re considering.

In the post, we cover the major questions to ask, including:

  • How leads are generated

  • Credit or return policies
  • Lead formats
  • Verification
  • Relevant experience

So head on over and give it a read!

We’re also curious about the questions you ask when considering a new lead source. Share yours in the comments below.


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Jeff Gordon

About Jeff Gordon

As Director of Marketing, Jeff is responsible for key online and offline marketing initiatives including customer acquisition and retention, demand generation, business development and public relations. Jeff has spent his entire eight year career at BuyerZone in a variety of marketing roles. Prior to his current position, Jeff managed the company's email strategy, affiliate network, external communications and has deep experience working with BuyerZone's sales organization.

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