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Employee Highlights: BuyerZone’s Director of Customer Operations Shares How to Deliver Service with a Smile

Delivering a positive customer experience is essential in lead generation. Although that fact has been around forever, the way in which you deliver a positive experience is constantly changing. Well, it just so happens that our Director of Customer Operations, Maureen McCarthy, celebrated her 8-year-anniversary at BuyerZone last month, making her our pick for this [...]

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Employee Highlight: Senior Sales Rep Warren Prim Schools Us on Sales

If you follow us on Facebook, you heard last month that our Q2 MVP was Warren Prim. Warren was recognized for his killer skills in sales, in addition to celebrating his one year anniversary at BuyerZone. We stole Warren away from his sales calls so we could pick his brain on how sales has changed [...]

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About Leads Interview Chair – with web-developer and email marketing expert Ryan Doherty

Last month, I posted about the headaches of email rendering in select clients when executing email marketing campaigns. To help elaborate further on this issue, I was able to grab (ok, abduct) our email designer and web-dev extraordinaire Ryan Doherty for a brief interview to get his take. Here’s how it went: About Leads: Why [...]

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Podcast: BZers discuss State of B2B Survey on SLMA radio

As we mentioned last week when it happened, Jeff and I were on the SLMA radio show talking about the results of our State of B2B Lead Gen survey and white paper. We had a good time speaking with Jim Obermayer about our survey results, where we see B2B marketing going, and the problems that [...]

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Video: mobile marketing with CK Kerley

The explosion of mobile as a marketing platform is an ongoing revolution – and it’s critical for marketers to understand the move to mobile if they want to stay relevant. Here’s a video from Jeff Ogden at the Fearless Competitor that can help. Jeff writes: Christina “CK” Kerley is a mobile marketing expert for both [...]

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Interview: Conversion testing team insights from BuyerZone’s Sarah Phoenix

Conversion testingisn’t just an occasional project at BuyerZone – it’s a way of life.Our conversion testing team, led by Senior Product Marketing Manager Sarah Phoenix (shown at right), isconstantly coming up with new ideas large and small to improve ourlanding page results. We recently spoke toSarah about how the conversion team operates, how they come [...]

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How to waste money on lead gen

We know how it is: you’ve got a giant marketing budget and no ideas on how to spend it. Life is rough! Well we’ve got some lessons for your from other companies who have figured out how to waste money on online leads. OK really, we want to make sure you don’t fall into these [...]

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The post that made me

Guest post by Samantha McCormick from BuyerZone’s SEO team. Top sales guy, lead generation expert, B2B marketing guru. Did you ever wonder what makes a ‘guru’ a guru? At what point is someone deemed an ‘expert’ in their field? Sometimes it takes a bit of exposure for a sales or marketing professional to reach expert [...]

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2010: A look back

As 2010 winds down, we thought it would be worth recapping some of the most popular posts from this year in case you missed one, or if you want to review one of the topics we covered in detail. This was our first year authoring this blog, and we hope you’ve enjoyed our thoughts on [...]

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BuyerZone’s President on Follow the Lead

Mie-Yun Lee, BuyerZone’s President and Founder, took some time recently to speak with the good folks over at ZoomInfo about all the change going on in B2B marketing and sales and how executives should approach it. Head on over to read Mie-Yun’s thoughts, and also be sure to spend some time checking out ZoomInfo’s blog: [...]

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