A major concern for online marketers in 2014 is to ensure that your site is offering information that is unique on a site level – and hopefully on the web as well. *Queue* — the CONTENT AUDIT. A content audit is defined by Kristina Halvorson and Melissa Rach as “An accounting of all currently published [...]
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There were a number of different SEO events this past year that changed how business is done online. Marketers saw algorithm changes become 10 day roll outs, a couple of Penguin updates, a domain crowding change, as well as updates to the SERP layout. There are a few things that we saw happen that will [...]
A few months ago, I told readers that content is greater than SEO. Today, I want to change my stance and say that in order for your B2B site to be successful in search, content and SEO must be equals. That’s right. No more arguments about keyword density. No more rock-paper-scissor-shootouts over article length. And [...]
Guest Post by Chad Godfrey, Director of Online Marketing at BuyerZone Happy New Year! As 2012 approaches its end, it’s a good time for reflection. I’d like to take a brief minute here to share some important things I’ve learned over the past year, as well as focus areas that are top of mind heading [...]
We cover a lot of topics on this blog – and hopefully you’re finding the information helpful. But we know that sometimes you want more. More topics, more depth. And that’s why we built our Resource Center. We’ve compiled whitepapers, an infographic and quick guides that cover important topics in the world of online lead [...]
We’ve talked before about the basics of SEO for lead generation — but SEO is always a moving target, both because search engines are continually changing the exact signals and red flags that they consider in their rankings and because there’s no such thing as being “done” with SEO: it’s an ongoing process. So to [...]
As the holidays approach and you’re busy buying gifts for family and friends, have you taken a moment (even a brief one) to put together a wish list for your lead generation activities for 2012? As you reflect back on 2011, I’m sure there are wishes you have for 2012 related to your marketing and [...]
Happy Friday everyone!As the work week winds to a close (does it ever stop though?), we want to share some relevant news across the web that caught our eye. Liz got you caught up on what this whole marketing automating thing is about. If you’re considering making the investment – and trust us, it’s a [...]
In the wake of Google Panda update, there has been a lot of buzz around content marketing and the benefits that it can bring your website. Not only can it potentially help your page rank on Google and other search engines, but it can also improve the overall quality of your site -that is, if [...]
Search engine marketing, as the name suggests, is marketing via search engines – like Yahoo, Google, and Bing. Under that umbrella, PPC ads are the paid ads located on the right hand column and top of the search results, and they are based on the keyword terms that the user searches for. This is different [...]
BuyerZone's About Leads blog is your chance to learn from the experts in online lead generation. We'll talk about lead sources, sales techniques, lead nurturing, online marketing, and more. We'll also share some insights we've developed in 10+ years of online lead gen work. You can also meet our bloggers, or learn more about having BuyerZone fill your inbound lead pipeline.
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