Marketing Products & Services Articles

Graphic design can freshen a company's wardrobe
Like a favorite suit, your business' marketing materials may be more tired-looking than you think. Working with a graphic designer can help freshen your company's wardrobe.

How to write a press release
Don't overlook the importance of learning the basics. Here are some pointers on crafting a catchy press release.

Help your e-mail marketing campaign rise above the flood
What can you do to make your e-mail stand out from the rest instead of getting lost in a flooded inbox?

Turn Web site visitors into online buyers
Don't underestimate the power of good customer service. You won't want to miss out on these simple tips for providing a good shopping experience.

Some tips to help you find the perfect holiday gift
Looking for a special thank you gift for that valuable client? Sometimes it's hard knowing what's appropriate and what's not. Check out these tips.

Trade shows on a budget
Exhibiting at a trade show is a valuable way to expose your business to many new customers simultaneously.

Do's and don'ts for client gift-giving

Marketing by email without spamming?
You hate receiving unsolicited promotional emails -- otherwise known as spam. So why should your business adopt an email-based marketing campaign and risk alienating customers the same way?

What Is 'Marketing' (and Are You Doing It Right)?
There is no single formula, but you need to develop the right balance of marketing programs for your store's needs.

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