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Empower yourself with the language of insiders. We decipher the arcane terms, epigrammatic abbreviations, and weird words used in the industry.

Circulation
The number of paid and unpaid copies that are distributed by a publication.

PR Firms
Public relations (PR) agencies that help a company publicize its initiatives and respond to media inquiries.

Media Kits
Information packaged for advertisers and press clipping services that typically contain statistical information about the company.
 Learn More: Buyer's Guide