You probably realize that most direct marketing agencies provide mailing services like printing, packing, stamping, and sending. But did you ever realize that many provide design work, too?

Many small businesses don't have the in-house resources (staff or equipment) to design an effective mailing piece. And an unprofessional-looking piece of direct marketing isn't worth sending out.

Take advantage of the creative options your direct marketing service offers. Many will discuss what type of mailing would be best for you and your budget, as well as design the piece and provide some copywriting.

Even if you have a designer on staff, outsourcing is a good idea. The designers on staff at a direct marketing service know how to put together an effective direct marketing piece.