Seed the list with those you know. A good way to track when pieces actually hit the mailboxes of your intended recipients is to include addresses of people you know in the list. If you can, mail the piece to California, to Massachusetts - and to your own office, of course.

See it for what it is. Before signing off on anything, always request a sample sent to you exactly as it will be sent out.

It's the list stupid. The list and the offer are the most critical components of a successful mailing. Make sure to invest the appropriate time to make it right.

Pay attention to pricing. Keep close attention to pricing. Pricing is going to range considerably, there are so many variables that go into the price of a direct mailing. Make sure you get a detailed quote.

Stamps work. Stamps have been shown to "outpull" metered mail in terms of response. It may cost more, but you may find it's worth it.