Real-world graphic design prices from BuyerZone buyers

We regularly survey BuyerZone users to ask how their purchases went. We've used their responses to provide a sampling of actual prices paid for graphic design services.

• Pricing for logo development only
• Pricing for print pieces
• Pricing for multiple graphic design services

Every graphic design project carries its own pricing challenges. The type of files or print pieces you need, the amount of revisions you require, and the type of initial content (existing artwork, photos, and text) you provide as a starting point.

For print work, quantity is a huge variable. Per-piece pricing can drop by a factor of 10 or more as the size of the job increases, so make sure you ask how many more you'd need to print to get a price break. In some cases, you may find that ordering a few hundred or thousand more items can actually reduce your total cost.

Many businesses seem to take advantage of the "identity packages" that provide logo development, business cards, graphic files for your web site, and some other basic design services in one complete package. This helps you get a consistent brand image across all your communications – and often saves money, as well.

Pricing for logo development only

"Around $600. I got three proofs, one re-write, and the logo in different type files with ownership."
-- Business consulting firm, Marietta, Georgia

"Logo designed for new business -- $795."
-- Retailer, Crivitz, Wisconsin

"I paid $399 for the logo design and a CD with the design in different programs."
-- Retailer, Bryans Road, Maryland

"I paid $299 for a logo with multiple concepts and revisions. The concepts and final logos were all excellent quality."
-- Consultant, Provo, Utah

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Pricing for print pieces

"$20,200 - for 100,000 direct mail postcards including postage and distribution."
-- Fencing company, Marietta, Georgia

"$600 for 500 holiday cards w/envelopes including printing of greeting and return address on envelopes."
-- Real estate developer, Los Angeles, California

"$710 printed and shipped 5,000 tri-fold full color brochures with some design work."
-- Retailer, Canton, North Carolina

"$225 - design and delivery of a classified print PDF in 3 sizes."
-- Temporary staffing provider, Cary, North Carolina

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Pricing for multiple graphic design services

"$450 for logo design, $900 for brochure design."
-- Real estate service, Brentwood, New York

"Logo design $450. Brochure $700. Menu board design $150. Web site design estimate $1,700."
-- Nutritionist, Randolph, Massachusetts

"The whole identity package was $900. It included logo design, business cards, envelopes, and stationery."
-- Bakery, Brooklyn, New York

"$399 for the pro pack included logo design web template and several files for print work."
-- Restaurant, Adamstown, Maryland

"$2,229 included 3 designers, 6 logos, unlimited revisions, business card design and 250 cards, letterhead design, envelope design, and custom design of 8 page executive brochure, and a 100% guarantee of happiness."
-- Business consultant, Cave Creek, Arizona

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Want more information on choosing a graphic design company? Read our Graphic Design Buyer’s Guide.

Information was provided by BuyerZone.com users. Quotes have been edited for clarity only.

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