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 Table of Contents
 • Introduction
 • What Are Gifts and Incentives?
 • When To Buy For Clients
 • When To Buy For Employees
 • Gifts For Clients
 • Gifts For Employees
 • Gift Etiquette
 • Where Can You Get Them?
 • How Much Should You Pay?

Introduction

Studies have long indicated that the cost of acquiring new customers is far more than the cost of retaining existing ones. The same goes for your hardworking employees-- naturally you want to hold on to your shining stars. You can do so with corporate gifts and incentives.

In today's job market, keeping your employees happy is critical. Offering a beefy benefits package isn't your only option. Gifts and incentives will keep employees smiling. Same goes for your clients-your thoughtfulness could keep them from taking their business elsewhere.

Even small businesses can find ways to work gifts and incentives into their tight budgets. Investing in a gift will cost you, but it's a long-term investment in the relationships you have with your employees and clients. That easily outweighs any price tag.

You appreciate your clients and your employees; it's well worth it to take the effort to show them.


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