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 Table of Contents
 • Introduction
 • What Are Gifts and Incentives?
 • When To Buy For Clients
 • When To Buy For Employees
 • Gifts For Clients
  • Gifts For Employees
 • Gift Etiquette
 • Where Can You Get Them?
 • How Much Should You Pay?

What Are Gifts and Incentives?

It's important to realize that corporate gifts are not promotional items. Giving a gift or incentive is completely different from giving a promotional item-save your logo-laden tchochkes ("CHOCH-kees") for trade shows. (If promotional items are what you're in the market for, search for a vendor here.)

Corporate gifts are given to clients with whom you have an ongoing working relationship. They can also be given to your very own employees to recognize outstanding performance or for a personal achievement like a promotion or birthday.

Take note that sales incentives differ from gifts. They recognize employees who reach a certain goal-and employees work to achieve these goals in order to get the incentive. Incentives can range in value and type but are usually more extravagant than corporate gifts.


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