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Advice & Tips

Like clients, holidays are a popular time to buy for employees. It's a good way to say "thanks for a great year" and the best time to give an annual bonus.

Recognize personal achievements, like birthdays, promotions, and the birth of a child with gifts-even something small is thoughtful and chances are it will be much appreciated.

As far as incentives go, the choices are all over the map. Although you may be most familiar with sales incentives, they aren't just for sales employees. A marketing team that generates a killer campaign by deadline, or an engineering team that gets a great Web site up and running ahead of schedule, are targets for incentives. Consider gifts like cell phones or PDAs.