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Advice & Tips

You don't have to spend a lot to make a good impression with your clients or employees.

It's common for businesses to spend less than $50 total for each client gift. It's also common to tailor each gift to specific clients-if they do more business with you, you may want to spend more on them.

Monetary gifts for employees are up to you-they can be a set amount, a percentage of certain earnings, or a percentage of the employee's salary.

If you're a small business and considering an incentive program, a big trip or car is probably out of the question. Instead, consider awarding a day trip to somewhere close by like an amusement park for the family, or leisure-oriented items like show tickets, mountain bikes, a trip to a day spa, or a night at a swank hotel.

Even if you are on a tight budget, you can still give gifts and incentives. Just be creative. Put the word out that you're looking for help. There could be some creative and crafty people right within your organization who are willing to help you out with ideas or the actual gifts.

With all of the options out there, gifts and incentives are affordable. And just think -- gift-giving and incentive programs are not just a sign of generosity; they are an important part of maintaining positive and healthy relationships with both your clients and employees.