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 Table of Contents
 • Introduction
 • What Is Market Research?
 • Why Use It?
 • Secondary Research
 • Primary Research
 • About Surveys
 • About Focus Groups
 • Survey Costs
 • Focus Group Costs
 • Secondary Source Costs


Secondary Source Costs

Many published reports and resources can be found at your library and online for free. Just make sure that the information you're using isn't outdated.

Some analyst reports run as low as $250, but most of the well-known research firms charge at least $1000 for their reports.


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