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 Table of Contents
 • Introduction
 • How printing works
 • Basics - paper and color
 • Choosing a printer
 • Common mistakes to avoid
 • Pricing
 • Quick tips

Introduction

Giving your printing jobs to a commercial printing service can lend your flyers, brochures, business cards and stationery a professional appearance you probably couldn't achieve by yourself.

Commercial printing services can help you create both full-color and black-and-white printed materials in a variety of paper designs and weights. And they provide finishing touches like folding, laminating and binding to help you put your best foot forward to customers.

But ordering print from a commercial printer can seem pretty complex, especially if you've never done it before. Choosing the right paper, colors, ink, binding and finishing, sometimes even printing press technology, can get overwhelming. The more you know about the printing industry, the better you'll secure your print jobs on time and exactly as you want them.

This guide is designed to give you the basics on how to choose the right commercial printer for your various printing needs. The sections are listed in the box above. You can choose to read this guide from beginning to end, or jump directly to a section of interest.

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