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 Table of Contents
 • Introduction
 • How printing works
 • Basics - paper and color
 • Choosing a printer
 • Common mistakes to avoid
 • Pricing
 • Quick tips

Quick tips

Get proof. Always, always ask the printer for a proof to check text, alignment, image resolution, and if possible, color. See our accompanying checklist for things to look for in a proof.

Whodunnit? Know who will be responsible in case you're not completely satisfied with your print job - the printer, or (this is unlikely) the broker who put you in touch. Ask for any service guarantees - all printers worth their salt will guarantee their work.

Order larger quantities. If you know you're going to be regularly reordering a particular print job - stationery or brochures, for example - you can save a lot by printing a large quantity of the job at one time. Of course, make sure you have the storage space to keep the inventory until you need it.


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