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Despite the higher cost, there are many advantages to using rights-protected photos. Because the vast majority of photos that agencies have on hand are rights-protected, you will have plenty of images to choose from and the work of some of the best photographers at your fingertips.

The customer service team at an agency can also add value to your purchase of rights-protected photos. Agency staff often know their files inside and out and can suggest photos that you may miss when paging through a catalog or searching online. In addition, the best agencies train their staff to be able to guide customers in choosing images that convey powerful messages.

However, the biggest advantage of rights-protected photos is that the agency tracks usage of the photo. This enables you to create a unique look and feel for your marketing materials, and you won't discover later that a competitor is using the same image.