Car wraps introduction

Car wraps have emerged as an affordable and effective alternative to traditional advertising. Instead of paying top dollar for a 30-second television commercial or a one-month highway billboard advertisement, you can purchase a solution that lasts for years for a fraction of the cost.

Vehicle advertising allows you to turn your car, van, or box truck into a moving billboard for your business. With an eye-catching design and detailed messaging, a vehicle wrap gives brand exposure to thousands of potential customers, whether you’re driving on the highway or parking in areas with heavy foot traffic.

The primary benefit of using car wraps is that they provide the lowest cost per impression of any advertising method. Both the American Trucking Association and the Outdoor Advertising Association of America (a nonprofit group that tracks advertising statistics) indicate that vehicle wraps cost about $1 per thousand impressions (CPM). Compare that to $2 CPM for static billboards or $12 CPM for a one-day quarter-page newspaper ad, and it’s no wonder that the vehicle wrap industry is steadily growing.

This potential exposure for your business can be valuable, but it comes at a cost. Quality vehicle wraps start at $2,000 to $3,000 and can increase, depending on the size and model of the vehicle and the design you choose.

Use this BuyerZone Vehicle Wraps Buyer’s Guide to learn more about:

• Pros and cons of vehicle wraps
• Designing a wrap
• Proper installation techniques
• What to look for in a vendor
• Detailed pricing information

Once you learn what vehicle wrap dealers can do, BuyerZone can connect you with the top vendors in your area — free.