Event Planning Buyer’s Guide

Special Event Planning Introduction

Running a successful major corporate event can tax a company’s time and resources. It can involve hundreds of hours of intense preparation, ongoing management, and extensive organization that most companies can’t handle. To ensure that the event is as polished as possible, companies often turn to special event planning professionals to manage all the tactical and operational responsibilities from beginning to end.

Special event planning companies apply their industry experience to create successful events. They know where to get the best rates for site venues and hotels, which service companies to subcontract with, and how to best promote your event. While event planners shoulder the workload of preparation, you can stay focused on your primary business.

Event planners can produce a wide variety of events to help meet sales objectives, raise brand awareness, and build relationships with customers, partners, or employees. Special event planning may include:

• Sales or management conferences
• Annual meetings
• Symposiums and summits
• Product launches and other PR events
• Corporate celebrations, award banquets
• Conventions and trade shows
• Strategic or educational seminars
• Charity events

This BuyerZone Special Event Planning Buyer’s Guide will detail the services an event planner can offer, how to prepare for your event, how to choose the right planner, and what everything will cost.

Once you know how the industry works, let BuyerZone connect you to corporate event planners that will compete for your business.

A note about BuyerZone’s special event planners: they only handle corporate functions for a minimum of 15 to 25 attendees. Our event planners don't plan small, intimate events like office holiday parties or personal events like weddings and anniversary parties.

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