In March 1996, the FCC released the 888 area code to supplement the diminishing supply of 800 numbers. 888 numbers function in exactly the same way as 800 numbers, billing the recipient rather than the caller. Billing programs are also exactly the same.

However, there is still a lack of public understanding about 888 numbers, which means that 888 numbers will not be particularly well suited for marketing campaigns in the immediate future. Expect 888 numbers to become more commonplace and better understood in the coming year.