Our Contributors:
Joe Keenan is the managing editor of Retail Online Integration and eM+C, two B-to-B trade publications.
Gilon Miller is a VP and Chief Marketing Officer at Upstream Commerce, a leader in Pricing Intelligence solutions for retailers.
Donna Crichlow is the Director of Sales for The General Store, a POS system company that specializes in systems for retailers in Florida and nationwide. For more information, contact The General Store directly: (866) 576-1592
David Rich currently serves as CEO at ICC/Decision Services, a customer experience management organization working with retail chains around the globe. If you are interested in improving your customer's experience, contact ICC/Decision Services for a free trial.
Industry insights are experts within the retail industry who have experience across broad or focused areas of their industry. Each week our expert columnists will share their insights and advice on popular retail topics such as technology trends, seasonal shopping, customer satisfaction tips, and more!
Retailers are incorporating content marketing into their overall strategy. Industry Insights' Joe Keenan explains why and offers suggestions on how more retailers can add the program to their marketing strategy.Oct 17, 2013
How to Prepare for an Omni-Channel Future with a Dedicated Customer Experience LeaderCreating a Chief Customer Officer position can help your retail business plan for future trends, such as the inevitable shift to omni-channel integration. Industry Insights' David Rich explains what other benefits the position can have for retailers.Oct 15, 2013
7 Reasons Why Retailers Have to Get Real In Today's MarketThe eCommerce industry -- still in its infancy -- is already presenting abundant challenges to retailers. Industry Insights' Gilon Miller provides solutions retailers must act on to stay in the game.Oct 3, 2013
3 Steps for Taking Stock of Your Omni Channel ExperienceGenerating a quality customer experience across multiple channels is a must. Industry Insights' new retail columnist, David Rich, explains how retailers can improve the omni-channel experience.Sep 24, 2013
Cause-Based Marketing: Doing Good for Others and Your Bottom LineRetailers have found a way to market their products while also giving back to those less fortunate: cause-based marketing. Industry Insights' columnist Joe Keenan explains how more retailers can succeed with this strategy.Sep 19, 2013