David Rich

Retail Insights

David Rich

David Rich is an internationally respected entrepreneur and investor currently serving as CEO of ICC/Decision Services, a customer experience management firm with such stellar clients such as Walmart, CVS, Coach, Foot Locker, Forever 21, and Condé Nast.

An entrepreneur with a deep knowledge of corporate culture, David has grown ICC/Decision Services into an industry leader that is renowned for its blue chip client base as well as its technology and social media initiatives. He previously helped create one of the largest in-store marketing companies in All-Ways In Store, whose clients included Campbell's, M&M Mars, Con-Agra and Pepsi; prior to that, he started the in-store marketing company DemoWorks, whose clients included Frito-Lay, Kraft Foods, Godiva Chocolatier, Coca-Cola and Proctor & Gamble.

In addition to being an innovative, hands-on business builder who has helped some of the world's top retailers and brands manage their customer experience, David is also an insightful and trusted adviser to entrepreneurs looking to achieve sustainability. To that end, he founded the investment and consultancy business, Twig Lane Group, LLC. At Twig Lane, David shares his vision for entrepreneurial success by cultivating opportunities to fund and nurture transformative growth in small and medium sized businesses, particularly in the areas of customer experience and shopper marketing.

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