Online Ecommerce shopping cart problems to avoid

When it comes to the online ecommerce shopping cart, where the customer reviews and pays for their purchases, make sure you choose a solution that emphasizes ease of use. Online ecommerce shopping cart abandonment rates are around 70%, so there is a large segment of potential customers you could tap into by making your shopping process more intuitive. Here are some problems to avoid.

Lack of information

Make sure your online ecommerce shopping cart describes the buying process, as well as delivery options and costs, early in the process. If possible, list inventory status on the product page so customers don’t start checking out only to discover that the product they want is not available. Also keep informational screens tight to reduce scrolling.

Unclear status

If your checkout process has multiple steps, as most do, your system should make it clear to the customer where they are in the process and how much more is left. Once a customer is begins the payment process, remove as many other links and distractions from the page as possible, so the focus is on the next step towards checkout.

Trapping customers in the process

While reducing the number of links does help shoppers stay on track, don’t overdo it. The online ecommerce shopping cart should include prominent links to change quantities, delete items, and go back to each product page for more information. Don’t force your shoppers to start over just because they want to change from a blue widget to a red one.

Choosing unqualified online ecommerce shopping cart vendors

The right developers will be aware of all these traps and more. Choosing an ecommerce developer who’s familiar with business like yours and has a history of creating successful online ecommerce shopping carts will help ensure that your web site achieves your ecommerce goals.