Compare FREE Price Quotes from the Leading Direct Mail Services
Direct mail pricing
Direct Mail Services Buyer's Guide
Updated: October 2008
To launch a 10,000-piece postcard mailing from conception to fulfillment, expect to pay about $0.20 to $1.00 for each piece. You can reduce your costs if you do the writing, addressing, or design in-house, but you’ll need to invest a considerable amount of staff time. In all, prepare to spend at least $3,000 to $5,000 or more for a full direct mail campaign. See what other BuyerZone users have paid for direct mail services.
Other direct mail options – four-color flyers, self-mailers, newsletters, and brochures – can raise your expenses by an additional $1 to $2 per piece.
Postage, your biggest expense, will account for $0.22 to $0.42 of that cost, depending on size and weight.
Mailing lists are priced per thousand names (CPM). You will pay anywhere from $0.12 to $0.25 or more per name, depending on the number of filters you choose. It also costs twice as much for business lists than consumer lists.
If you need design and copywriting work, expect to pay $75 to $100 or more per hour for one to four hours of work. These fees include proofs that you review for accuracy before the mailers are printed.
Printing can cost anywhere from $0.05 to $0.10 or more per unit. Larger postcards, multiple colors, or glossy stock, will add another couple of hundred dollars to your costs. Many vendors will require a minimum purchase on printing, but will offer volume discounts. Even if you only plan on sending 5,000 pieces, you may want to order more than you need. You can then keep the additional copies in storage for additional or follow-up mailings.
Compare Marketing Suppliers
BuyerZone offers a free comparison tool to review products, services, and in-depth profiles of multiple marketing companies. You can instantly research:
Direct mail vendors charge $0.03 to $0.15 apiece for the mail processing – labeling or addressing, presorting, and delivery. If you send mailers that require tri-folds or inserting, expect to pay an additional $0.02 to $0.05 each. Tabbing – small circular stickers to seal self-mailers or newsletters – costs $0.02 to $0.04 per piece.
Including prepaid reply envelopes will cost an additional $200 to $1,000 or more. Expect to pay even more – $180 to $500 – if you include return postage on those reply envelopes. Using four-color graphics can make your piece more attractive, but can cost $300 to $600 more.
Typically, a direct mail services vendor can have your work completed in a guaranteed two-to-three-week turnaround. Doing some of the work on your own can not only save you money but also can get the mailing done faster. The timetable also depends on your approval of any proofs they send you – if you make changes, it can delay the entire process.
Additional Direct Mail Services Articles
Direct Mail Prices: A sampling of actual prices paid by direct mail services purchasers who have used BuyerZone’s service.
|
About BuyerZone
BuyerZone is the leading online marketplace for business purchasing.
- Founded in 1992
- 1,000,000+ users
- 50,000+ monthly requests
- 8,500+ active suppliers
Direct Mail Services Buyer's Guide
Search by Location
We can connect you with direct mail suppliers that serve your specific region.
Start a search...
Mentioned In...

"BuyerZone is the sort of site that the Internet seems designed for... an amazing service."
Compare Marketing Suppliers
BuyerZone allows you to instantly compare top providers of different marketing services
And more…
- Accountants and Accounting Firms
- Amusement and Theme Parks
- Apartment Building Owner
- Architects & Engineers
- Assisted Living Facilities
- Attorneys, Lawyers, and Law Firms
- Audiologists
- Auto Repair Shops / Automotive Services
- Bakeries and Bakery Shops
- Bar / Tavern / Nightclub
- Beauty Salon
- Bed and Breakfast Inns
- Bicycle Shops and Bike Stores
- Body Repair Shops
- Bookstores
- Building Supplies Stores and Home Centers
- Car Dealership
- Car Wash and Auto Detailing
- Card and Gift Shops and Stores
- Carpet and Floor Covering Stores
- Casinos
- Chiropractors
- Clothing Stores
- Coffee Shops and Coffeehouses
- College Stores and Bookstores
- Colleges, Universities, and Professional Schools
- Concerts & Festival
- Convenience Stores
- Cosmetics, Beauty Supplies, and Perfume Stores
- Country Clubs
- Day Care, Nursery & School
- Dentists and Dental Practices
- Dry Cleaners
- Florists and Flower Shops
- Furniture Stores
- Gas Stations and Truck Stops
- Glass Stores and Shops
- Golf Courses and Driving Ranges
- Grocery Stores and Supermarkets
- Hair Salons, Beauty Salons, and Barber Shops
- Hardware Stores
- Health Clubs and Fitness Centers
- Health Food, Vitamin, and Supplement Stores
- Hobby, Arts, and Crafts Stores
- Home Furnishings Stores
- Hotels and Motels
- Household Appliance Stores
- Janitorial & Building Maintenance
- Jewelry Stores and Jewelers
- Lawn and Garden Supplies Stores
- Movie Theaters and Cinemas
- Movie, DVD, and Video Rental Stores
- Museum Shops and Stores
- Museums
- Music and Record Stores
- Oil Change and Fast Lube Services
- Optometrists
- Paint and Wallpaper Stores
- Pet Shops and Stores
- Photography / Videography
- Physical Therapists
- Physicians, and Medical Practices
- Podiatrists
- Real Estate Professional
- Restaurants, Sandwich Shops, and Cafes
- Retail Stores
- Shoe Stores and Shops / Footwear Retailers
- Ski and Snowboard Shops and Stores
- Ski Resorts and Areas
- Spa Resorts and Day Spas
- Sporting Goods Stores
- Tanning Salons
- Tattoo & Body Piercing
- Veterinary & Animal Services
- Wineries
- Zoos, Aquariums, and Botanical Gardens
|