You can put your company name and vision into the hands of prospective customers with direct mail advertising. From postcards to catalogues, you can make a longer lasting impact on clients by delivering a concrete marketing piece than you could with a 30-second radio or television ad, or print advertisement.

While direct mail advertising means you reach less people than you would through traditional marketing methods, your dollars are more focused on specific businesses, customers, and demographics. Every business receives and opens mail, so you have their direct attention when you send them something.

Make sure promotional materials you send through direct mail advertising are clear and informative. If you’re promoting a product or service that the public is familiar with, concentrate on the unique benefits of your offer. If you’re marketing your company to a new audience, let them know what your business does and why they should take advantage of this offer.

In addition, you determine how you want to execute your direct mail advertising campaign. This includes budgeting how much to spend, whether you’ll use two- or four-color printing, how many pages you’ll send, and the total number of mailings. Also, you need to account for how much time you need to devote to your direct mail campaigns – from developing the piece to sending it to prospects to fulfilling orders.

Using mailing lists for direct mail advertising
You can approach specific customers for direct mail advertising using a list you compiled in-house, or by working with a mailing list broker. By specifying the types of clients you want to reach, brokers can filter your list by choosing selects for different buyer traits including business type, location, income, and even credit history. Brokers can also suggest which lists will work best for your direct mail campaigns based on their experience helping similar customers.