Marketing Insights
Joy Gendusa
Founder and CEO, PostcardMania
Joy is the Founder and CEO of PostcardMania, an award-winning direct mail marketing company in Clearwater, FL. When she started the company in 1998, she had no outside capital and very little of her own. In fact, her only assets for the business were a computer and a phone. Yet today, the marketing team she built in those early days is now an industry juggernaut.
During PostcardMania’s formative years, Joy learned the ‘ins and outs’ of the postcard marketing industry, relying exclusively on the medium for all of her marketing growth. Through extensive testing and tracking methods, she was able to isolate the key factors that ensure postcard marketing success. In less than a decade, Joy turned her home-based startup into a multi-million dollar corporation with over 200 employees that had been recognized by Inc. Magazine as the one of the 500 fastest growing companies in the nation.
Today PostcardMania’s annual revenue tops $43 million and the company services over 55,000 businesses from hundreds of different industries. Joy pioneered the postcard marketing industry, which has now spawned hundreds of copycat businesses. Yet, PostcardMania remains the only one that can provide customers with proven results from their industry, based on the tracked and recorded results of previous customers.
Joy has overseen the expansion of PostcardMania to include graphic design services, printing, mailing list acquisition, website design, pay per click management and other marketing product services.
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