Industry insights are experts within the marketing industry who have real experience on the topics they discuss. Each week they will share their insights and opinions on the industry, and relate it to current marketing events and news.
Make more money from your direct mail campaigns by nailing down your Unique Selling Proposition. Marketing expert Joy Gendusa explains how.Feb 25, 20143 Steps to Choosing a Great Direct Mailing List
The mailing list you use for your direct mail marketing is a crucial factor in determining how successful your efforts will be. Industry Insights' Joy Gendusa explains the three-step-process for selecting the best one.Nov 14, 2013Stop Dead-End Leads From Eating Into Your PPC Profit
Be aware of the dead-end leads that could be draining your Pay Per Click (PPC) profits. Industry Insight's Joy Gendusa explains what to keep an eye out for and how improve your PPC marketing strategy.Aug 16, 2013How to Build an Influential Small Business Blog
Building an influential business blog doesn't have to be as hard as one might think. Industry Insight's new marketing columnist, Joy Gendusa, offer best practices for small business blogging.Jun 27, 2013Strategies Behind Finding the Right Marketing List Broker
Selling to consumers via marketing lists can be done using telemarketing, e-mail, and direct mail. In this article, the final installment in a four-part series, Industry Insights' columnist Allan Ramsay provides guidance on all three of these marketing methods.Mar 21, 2013