Marketing Insights

Expert Advice from Real Marketing Professionals

Our Contributors:

Allan Ramsay Allan Ramsay

Allan Ramsay has been a writer, editor, entrepreneur and business man since the 1970's and currently serves as CEO for the Safe Teen Driving Club.

Joy Gendusa Joy Gendusa

Joy Gendusa is the Founder and CEO of PostcardMania, a fully-integrated marketing firm specializing in direct mail. She used postcards to grow PostcardMania from just a phone and computer to a $22million enterprise in less than a decade.

Industry insights are experts within the marketing industry who have real experience on the topics they discuss. Each week they will share their insights and opinions on the industry, and relate it to current marketing events and news.

Make More Money from Your Marketing by Crafting a Unique Selling Proposition

Make more money from your direct mail campaigns by nailing down your Unique Selling Proposition. Marketing expert Joy Gendusa explains how.Feb 25, 2014

3 Steps to Choosing a Great Direct Mailing List

The mailing list you use for your direct mail marketing is a crucial factor in determining how successful your efforts will be. Industry Insights' Joy Gendusa explains the three-step-process for selecting the best one.Nov 14, 2013

Stop Dead-End Leads From Eating Into Your PPC Profit

Be aware of the dead-end leads that could be draining your Pay Per Click (PPC) profits. Industry Insight's Joy Gendusa explains what to keep an eye out for and how improve your PPC marketing strategy.Aug 16, 2013

How to Build an Influential Small Business Blog

Building an influential business blog doesn't have to be as hard as one might think. Industry Insight's new marketing columnist, Joy Gendusa, offer best practices for small business blogging.Jun 27, 2013

Strategies Behind Finding the Right Marketing List Broker

Selling to consumers via marketing lists can be done using telemarketing, e-mail, and direct mail. In this article, the final installment in a four-part series, Industry Insights' columnist Allan Ramsay provides guidance on all three of these marketing methods.Mar 21, 2013

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