Industry insights are experts within the marketing industry who have real experience on the topics they discuss. Each week they will share their insights and opinions on the industry, and relate it to current marketing events and news.
In this article, the third in a four-part series, Industry Insights' columnist Allan Ramsay discusses three important metrics you can use to gauge the impact of your marketing campaign and evaluate the effectiveness of your marketing list.Feb 26, 2013The Breakdown Behind B2B Marketing Lists
Marketing lists for B2B prospecting and selling include tens of thousands of industries, job titles, and job functions. In this article, the second in a four-part series, Industry Insights' columnist Allan Ramsay explains how you can find the best list using a two-step process.Feb 20, 2013How the Right Marketing List Can be a Bullseye for Finding New Customers
Marketing lists are the direct marketer's best friend, whether selling to businesses or consumers. In this article, the first of four in a series, Industry Insights' columnist Allan Ramsay outlines the fundamentals of marketing lists.Feb 12, 2013