Home Industry Insights Marketing Insights Allan Ramsay
Allan Ramsay founded companies in computer sales, psychological services and teen driving safety. He has also worked in business development, sales and marketing over his career.
He began his career as a professional writer and now continues as a freelance writer working with clients around the world and across a range of industries, providing content for print and for the web. He lives near Tampa, Florida.
More about Allan
Strategies Behind Finding the Right Marketing List Broker
Selling to consumers via marketing lists can be done using telemarketing, e-mail, and direct mail. In this article, the final installment in a four-part series, Industry Insights' columnist Allan Ramsay provides guidance on all three of these marketing methods.
Mar 21, 2013
Measuring Marketing List Campaign Results
In this article, the third in a four-part series, Industry Insights' columnist Allan Ramsay discusses three important metrics you can use to gauge the impact of your marketing campaign and evaluate the effectiveness of your marketing list.
Feb 26, 2013
The Breakdown Behind B2B Marketing Lists
Marketing lists for B2B prospecting and selling include tens of thousands of industries, job titles, and job functions. In this article, the second in a four-part series, Industry Insights' columnist Allan Ramsay explains how you can find the best list using a two-step process.
Feb 20, 2013
How the Right Marketing List Can be a Bullseye for Finding New Customers
Marketing lists are the direct marketer's best friend, whether selling to businesses or consumers. In this article, the first of four in a series, Industry Insights' columnist Allan Ramsay outlines the fundamentals of marketing lists.
Feb 12, 2013