Web builders come in all shapes and sizes. As the medium grows, so do the opportunities for
niche and specialty shops to find a place in the market. Here are a few pointers on what to expect
from different kinds of firms.
Small "sole proprietor" shops: These include firms with a few employees who have a good
general knowledge of HTML, scripting and graphic design. Small firms may also hire freelance
employees who provide database, programming or e-commerce services on a case-by-case basis.
Pros: Small firms are inexpensive.
Cons: Beware of small firms that stretch themselves too thin.
Medium-size Web development shops: These firms employ up to a few dozen employees spread
across several technical specialties. They can handle most projects in-house, and they may also
provide marketing or advertising services.
Pros: These firms can provide one-stop shopping at a reasonable price.
Cons: Many Web firms are growing too quickly, and they may not be able to provide consistent
service or support.
Large interactive firms: These shops provide end-to-end planning for even the most complex
Web development projects. In addition to first-class technical expertise, a large firm can offer
marketing and brand management services, develop online advertising campaigns, and provide custom
systems integration and consulting. Some of the largest firms, such as USWeb/CKS, have morphed
into international franchises with dozens of branches and hundreds of employees.
Pros: These established firms can handle any project.