Launching a successful web site design project can be a real challenge, starting with defining the scope of effort. Even if you start off planning a simple web site with a few basic pages and no bells and whistles, you may find the complexity and cost of the project snowballing as more people - both internal and external - get involved.

At a minimum, you need a site that represents your business: one with a professional look, your logo and key marketing messages, and basics like your phone number, location(s), and products. Your needs may expand to collecting customer information, selling products online, or connecting to your internal software systems. Once you lock down exactly what functionality you need from your site, you'll be able to choose a web site design vendor who can offer you the best combination of value and results.

If you're not familiar with web site design, you may have some misconceptions to overcome. Some things that you may think are simple won't be; other features you may not have considered may be fairly easy to add. The best web site design professionals act like consultants - working to understand your needs, then proposing solutions.

Whether you're creating your first web site or upgrading an existing site, this BuyerZone Buyer's Guide will help you get the right site for the right price.

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