When working with a small business web page design firm, it’s easy to get distracted by the “sizzle” – the extras and flashy graphics that make a web page look great. While these extras can help your site stand out, you need to make sure the main purpose of your web page comes first. Whether your site is focused on e-commerce, lead generation, or just providing information to prospects and customers, make sure everything about your small business web page design supports that main goal.

Small business web page design should emphasize “ease of use” – making it intuitive for visitors to find their way around your site and accomplish their goals. One pitfall to avoid is using your internal terminology as links when it might not be familiar to visitors.

Another aspect of small business web page design is making sure the most common and important information is available on every page. For example, you should have a link to your “contact us” page on each page in your site. Make sure your contact page has your physical address, phone and fax numbers, email address, and directions if possible. Potential customers browsing your site will want to verify that you’re an established business, so real-world details like these can help reassure them. On e-commerce sites, a link to the shopping cart is similarly important.

As far as the actual look of your web site goes, clean and simple is usually the way to go. If you’re not Amazon or Yahoo, don’t try to look like them: small business web page design is often better when it uses only a few colors, some simple photos of your business or products, and concise, compelling text that emphasizes your business.

Want to find out what web design companies can offer your business? Use our web site designer comparison service to review the services, company profiles, and special deals from multiple small business web page design firms.