Our Contributors:
Allan Ramsay has been a writer, editor, entrepreneur and business man since the 1970's and currently serves as CEO for the Safe Teen Driving Club.
Joy Gendusa is the Founder and CEO of PostcardMania, a fully-integrated marketing firm specializing in direct mail. She used postcards to grow PostcardMania from just a phone and computer to a $22million enterprise in less than a decade.
Industry insights are experts within the marketing industry who have real experience on the topics they discuss. Each week they will share their insights and opinions on the industry, and relate it to current marketing events and news.
The mailing list you use for your direct mail marketing is a crucial factor in determining how successful your efforts will be. Industry Insights' Joy Gendusa explains the three-step-process for selecting the best one.Nov 14, 2013