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Four Rules of Permission Marketing
From AllBusiness.com
Related Forms and Agreements
Email marketing is one of the most effective weapons in a small business owner's arsenal. It allows
you to market to large numbers of potential customers for a fraction of the cost of traditional
direct mail. But there's a fine line between sending effective email messages and spamming your client base.
Whether you buy or rent an email list or compile your own, keep these four points in mind when
developing your opt-in strategy:
- Make sure the names on your list actually belong there. Dont add names of people who
havent agreed to receive messages from you. Sending unsolicited email known as spam can
create a negative impression of your company. It can even get you shut down by your ISP.
- Let your customers decide which format of your promotional mailings they'll receive. Not everyone
has an email account that can process HTML and rich-text messages, and some people prefer plain text.
- Give customers a chance to opt out of future mailings. Customers come and go, so dont
be alarmed when someone wants to be dropped from an email list.
- If youre harvesting names from your Web site for future mailings, give fair notice to
your visitors. Reassure your customers that their personal information is safe, and that you
won't sell or distribute it. Develop a privacy policy, post it prominently on the site and stick to it.
*AllBusiness.com provides
resources to help small and growing businesses start, market, manage and expand their business.
The site has Forms & Agreements, Business Guides, a Platinum Program and Business Directories
along with an extensive library of Articles and Advice to help with all of the activities associated
with starting and running a business. Copyright © 1999 - 2005 AllBusiness.com, Inc., All Rights Reserved.
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