Tell Me More: Direct marketing lists – An overview

Purchasing direct marketing lists is a cost-effective way to obtain names and addresses of people interested in the products and services you offer.

With direct marketing lists, you can take a targeted approach to contacting new customers. A mailing list broker allows you to select from a number of filters to hone in on an audience based on their income, demographics, purchasing habits, and even credit history. The more selects you choose for your marketing lists, the more targeted your campaign will be.

By using direct marketing lists to reach a targeted audience, you have a proven alternative to broad advertising techniques like radio and TV advertising or roadside billboards which are highly expensive and difficult to track. With a direct marketing list, you can focus on businesses and consumers that have purchased from companies similar to yours. Typically, those featured on the list need the products and services you offer, or have previously requested additional information.

Direct mail vs. E-mail

With direct marketing lists, you put a printed offer in potential customers’ hands. This can be anything from a simple postcard to a vibrant four-color brochure. Since everybody gets mail, you can develop creative packaging, write interesting copy, and sell businesses and people on reasons to respond immediately to your offer.

While direct mail is the most commonly recognized form of business-to-business correspondence, it’s also the priciest. You have to pay for the design costs, posting, and fulfillment in addition to your list, which gets more expensive as you select additional filters.

Sending an offer through email is an entirely different approach to mailing collateral to businesses on direct marketing lists. An email list consists of consumers who actually want to receive offers from companies like yours. They confirm their requests for more information by opting in through web forms or e-mails. It’s more cost effective and allows you to conduct a faster marketing campaign. However, you never actually see the email list. Instead, the list broker conducts the campaign and tracks the results for you.

Direct marketing service options

Whether you want to purchase the most focused direct marketing lists for your postal or email campaign, or pay for a complete suite of mailing services, BuyerZone can help. Simply submit a free request for quotes for the marketing services you want, and we’ll match you to multiple vendors. You can then compare the different services, and select the one that’s best for your campaign.