Purchase a Mailing List

If you want to reach a plethora of businesses and consumers who regularly buy products and services like the ones you offer, you may want to purchase a mailing list. A mailing list provides contact information for prospects you can approach by mail, e-mail, or telephone.

Since lists may feature millions of names, you'll want to purchase a mailing list that's targeted towards specific types of customers. You can choose the demographics, purchasing habits, company size, or credit rating to hone in on a more focused audience. A highly targeted mailing list can help you reach customers with a more specific message, but will also carry a premium charge.

Response lists vs. compiled lists
You typically purchase mailing lists that are created from two sources: response lists and compiled lists. Compiled lists include information collected from various public sources such as telephone directories, credit bureaus, and annual reports. Response lists contain information provided by customers who have agreed to be contacted. This can be done by opting-in through an email link or web form, or returning a reply notice such as a product warranty card to the manufacturer.

Budget necessities
Before you purchase mailing lists, you need to determine how much you can afford to spend for your marketing campaign. For the average order of 5,000 pieces, expect to pay about $2,000 to $4,000 for the list, design, postage, mailing, and fulfillment.