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Do Trade-Show Giveaways and Free Gifts Work?
From AllBusiness.com*
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Well-thought-out trade-show giveaways do work. Irrelevant, unimaginative freebies do not. And
beware of catering to giveaway grabbers who will dart into your booth, grab a freebie and dart
back to the aisle without so much as making eye contact with your staff. Give out freebies to
booth visitors individually rather than creating a free-for-all. Or make a game out of the giveaway
transaction by having visitors answer a basic question like, "What is the major benefit of our
product?" Takers will at least walk away with a message about your product in addition to the
clever memento.
Effective giveaways provoke questions and give visitors a reason to pause long enough to learn
something about your company. It's also a good idea to develop a theme for your booth and integrate
the giveaway into the theme. You don't have to spend a lot of money to devise a great giveaway.
* AllBusiness.com provides
resources to help small and growing businesses start, market, manage and expand their business.
The site has Forms & Agreements, Business Guides, a Platinum Program and Business Directories
along with an extensive library of Articles and Advice to help with all of the activities associated
with starting and running a business. Copyright © 1999 - 2005 AllBusiness.com, Inc., All Rights
Reserved.
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