Promotional Products Buyer's Guide

Promotional products introduction

Updated: September 2008

The power of "free" is undeniable. Whether it's a giveaway at a tradeshow, an in-store freebie, or a fun gift for your employees, giving out something for nothing is a proven way for your business to get people's attention.

Whether the freebies are clothing, clocks, mugs, pens, or any of a thousand other items, they fall into a broad category called promotional products. The category includes free products distributed as “advertising specialties,” “premiums” that are given to in response to specific actions, tradeshow giveaways, business gifts, and employee incentives or rewards.

Promotional products are almost always emblazoned with your company's logo and/or message for maximum effect. They can be great tools to generate name recognition and create customer or employee goodwill, often at very little cost.

While individual promotional products are usually inexpensive, the total sales add up: industry estimates indicate that promotional products racked up over $19.6 billion in U.S. sales in 2007. They're popular in all types of industries, from construction and service trades to academic and government.

Almost any business can benefit from the right promotional product, but you need to get the right item for the right price. This BuyerZone Promotional Products Buyer's Guide will introduce you to the process of selecting and buying promotional products for your business.

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