Promotional Products Buyer's Guide

Promo products buying tips

Avoid the rush. If possible, give yourself at least three weeks from start to finish to ensure the smooth production of your promo products – more for very large or highly customized orders. Many distributors offer rush services – but they’ll cost you.

Choose your item carefully. Don’t choose your promo product based on the latest trend, or on the rock-bottom price. The right item will have value to your target audience and help you achieve the results you want.

Promote from within. Giving employees logo t-shirts or baseball caps can be a great way to increase external brand awareness while also building company loyalty.

Planning pays. Developing a consistent theme for your promotion and preparing a detailed distribution strategy will maximize the impact of the items.

Get some feedback. Test a sample of the promo products you’re considering on members of your intended audience. You may get valuable information, for example that the item you picked was the top giveaway at a recent tradeshow, or that while your employees enjoy working for you, they’re not interested in clothes made in the company colors.

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