Promotional Products Buyer's Guide

Promo products buying tips

Updated: September 2008

Avoid the rush. If possible, give yourself at least three weeks from start to finish to ensure the smooth production of your promo products – more for very large or highly customized orders. Many distributors offer rush services – but they’ll cost you.

Choose your item carefully. Don’t choose your promo product based on the latest trend, or on the rock-bottom price. The right item will have value to your target audience and help you achieve the results you want.

Promote from within. Giving employees logo t-shirts or baseball caps can be a great way to increase external brand awareness while also building company loyalty.

Planning pays. Developing a consistent theme for your promotion and preparing a detailed distribution strategy will maximize the impact of the items.

Get some feedback. Test a sample of the promo products you’re considering on members of your intended audience. You may get valuable information, for example that the item you picked was the top giveaway at a recent tradeshow, or that while your employees enjoy working for you, they’re not interested in clothes made in the company colors.

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