Tell Me More: Cheap Promotional Items

Instead of paying expensive advertising rates or conducting time-consuming marketing campaigns to get your brand name out to the public, consider purchasing cheap promotional items to get your brand name out to the public. For a few hundred dollars, you can get a large supply of items with your corporate logo or contact information on pens, bottle openers, magnets, and keychains. You can then distribute these materials locally at trade shows, seminars, or as part of a direct mailing.

Even though cheap promotional items are easy on the wallet, they don’t have to limit your creativity. You should look for items that last a long time and have a different look that people will remember and associate with your company name. Pens and refrigerator magnets are great marketing tools but it’s difficult to distinguish yourself from the countless other companies that employ similar items. Consider a stress ball with the company logo or a flip top calculator with your website address. These are items that are different from the norm, and that customers will be able to use for a long time.

You can print several lines of text on promotional items, allowing you to use multiple phrases and feature your mailing address, e-mail, and phone number. But you might pay extra for each word or even letter used. Also, too much writing on a small surface area could be hard to read and you risk losing your message. It’s best to stick with one or two basic phrases and colors associated with your company logo.

A cheap promotional item does require a little work on your end. You need to ensure that the logos you use are in the correct file format before emailing it to the vendor. You also may pay a one-time fee to set and store your logo. Some vendors will furnish you with a proof of the work before it goes into full production, or will show you a similar sample before fulfilling an order.