Real-world telemarketing prices from BuyerZone buyers

We regularly survey BuyerZone users to ask how their purchases went. We've used their responses to provide a sampling of actual prices paid for outbound telemarketing services.

Most telemarketing firms charge an hourly rate and require a minimum number of hours per project. You may get a better rate if you commit to more hours.

Costs are typically based on project type, the skill level of the telemarketer, industry expertise, and when calls are made. Billing can be affected by the time spent on calls and whether or not you need to pay commissions to the telemarketing reps.

You may incur additional fees for initial setup, script preparation, training representatives, programming, and reporting. Make sure your contract specifies all the fees you'll be responsible for.

Unless you have a ready list of prospects, a telemarketing firm can provide you with one for a fee.

• Hourly telemarketing costs
• Per lead telemarketing costs

Hourly telemarketing costs

• "$3,265 - Marketing test to include marketer training, database set-up, script writing, full statistics and reporting, 100 hrs. of marketing service, set-up charges, and contact list."

  – Insurance Administrative Assistant, Fremont, California

• "$1,775 for 40 hours of telemarketing, including access to their website for communication, setup, etc."

  – Accountant, Oxford, Florida

• "$3,300 for 100 hours of telemarketing – includes script." [cost-reduction services]

  – Telecommunications CEO, Lone Tree, Colorado

• "$1,499/month with $500 set up fee. All services included." [home improvement]

  – Business Service Provider, South San Francisco, California

• "$3,525 telemarketing setup, script, and 100 hours of calling." [401k plans]

  – Financial Services Owner, Pasadena, California

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• "Approximately $5,000 for a pilot campaign of outbound calls that includes the call list and live lead transfers." [drug testing services]

  – Sales Manager, Sarasota, Florida

• "$2,500 - update database info and get email addresses for 3,300 people." [awareness campaign]

  – Business Service Provider, Houston, Texas

• "$1,000 for an outbound telemarketing campaign. This included script editing, daily reports, and an exit database." [inventory liquidation]

  – Retail Office Manager, Walnut Creek, California

• "I'm paying roughly $42/hr for outbound telemarketing and database management over a minimum contract length of three months. It is likely to continue on with a 12-month extension. I also purchased two telemarketing lists from D&B through TeleContact for roughly $.23/record."

  – Manufacturer, Tomball, Texas

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Per lead telemarketing costs

Some telemarketing firms will provide services for a specific number of leads. You typically receive multiple services for one set rate.

• "$150 for 100 leads to follow up direct mail campaign. Agreed to call each one at least twice to establish contact, and if interested, call until appointment or a no go."

  – Financial Services CEO, McKees Rocks, Pennsylvania

• "25 leads, with guaranteed 15% close ratio. $800." [refinancing]

  – Banking Operations, Grandville, Michigan

• "$1,400 for 40 leads." [mortgage refinancing]

  – Financial Services CEO, Elizabeth, Colorado

• "$40 per lead on live transfers, set up, and everything we needed to receive our mortgage leads."

  – Real Estate Sales, Pleasant Grove, Utah

• "$5,200 for three telemarketers, a list, lead qualification, four appointments/day, and script."

  – Insurance CEO, Ridgefield Park, New Jersey

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Want more information on Telemarketing? Read our Telemarketing Buyer’s Guide. To review in-depth telemarketing company profiles, use our instant provider comparison service.

Information was provided by BuyerZone users. Quotes have been edited for clarity only.