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Should You Choose a Big Trade Show or a Small Show?
From AllBusiness.com*
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Though bigger is not necessarily better, the high foot-traffic at big shows can drastically
increase a small company's sales. But even a modest booth at a huge show can cost tens of thousands
of dollars. And that's just the tip of the iceberg add the cost of staffing, shipping
and construction, and you've made a pretty big investment, especially for a small companaies.
Big shows often last for several days and sometimes move to different cities, further increasing costs.
Just as important, the competition for attention at big events is stiff enough that your small
booth could easily get lost in the crowd. Unless you can afford to make a splash, you may not get noticed.
The potential rewards for small or local trade shows may be more limited, but they make good
training grounds for the mega- and midsize events.
* AllBusiness.com provides
resources to help small and growing businesses start, market, manage and expand their business.
The site has Forms & Agreements, Business Guides, a Platinum Program and Business Directoriesalong
with an extensive library of Articles and Advice to help with all of the activities associated
with starting and running a business.
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