Choosing the right size booth for a trade show or conference ensures that visitors at the show can walk away with a memorable experience of your company, but bigger isn't always better. The trade show booth is an extension of your brand and company, so making sure it's the right size and format can be a challenge. If you're working with tight restrictions on the trade show floor, you may need to downsize the booth and displays, but that doesn't mean your display has to lose its impact. In fact, 8 foot trade show pop-up displays may even be better than larger styles, helping you create the presence you need.
Here are the key reasons to choose a smaller size and style for your trade show exhibit.
Key Benefits of Using 8 Foot Trade Show Pop-up Displays
8 foot trade show pop-up displays can be more beneficial than 10 or 20-foot trade show pop up displays for several reasons. Key benefits of using a smaller display include:
Instant Vendor Comparison
Select the vendors that you would like to compare
Easy setup and take down
Most 8 foot trade show pop-up displays can be set up and taken down within a few minutes; this makes it easy for your trade show team to participate in an event at the last minute, or just stay on track with the show schedule. Pop-up displays are also easy to carry and store over long trips.
Lower shipping costs
If you're traveling across the country with your trade show supplies and materials, it's easy to save money on shipping costs with a lightweight, pop-up display. 8 foot trade show pop-up displays typically cost less than 10-foot trade show pop-up displays and can help you stay within your budget parameters with ease.
Lower expenses
You don't have to compromise quality when downsizing to an 8 foot trade show pop-up display for your event. The lower price of these types of booth displays doesn't mean you miss out on branding and marketing opportunities. Choosing the right colors, materials and lighting can still make your booth stand apart from the competition.
Attracting Large Volumes of Traffic with a Smaller Display
If you do use a smaller trade show booth display for your exhibit, there are several ways to attract large volumes of traffic. The goal of any exhibit is to maintain a steady stream of traffic and create a memorable experience for each visitor; it's a branding strategy that can increase sales and keep you ahead of the competitor next to you. Consider these ideas to drive potential customers to your exhibit:
Promotional items
Hosting a giveaway or contest at your exhibit site
Prize vaults and money machines
Free food such as candy or baked goods
Prize wheels
Motivational content as your core message or theme
Selecting a smaller exhibit space that requires an 8 foot trade show pop-up display doesn't necessarily limit your ability to attract a strong audience and elicit sales. Using the right marketing messages, promotional strategy and maintaining a professional brand image can help you lower costs of your event and even make it easier for your trade show sales team to participate in the event.
