Competing for attention at a convention is difficult: to really succeed, you'll need to set up an amazing display that will draw in the crowds. Pop up trade show displays are perhaps the most valuable pieces of equipment that you can use for a trade show, as they will provide you with the backdrop for your sales pitches and business interactions, as well as create the first impression that the trade show goers will have of your business.
Selecting Pop Up Trade Show Displays
There are many different types of pop up displays that you can buy or lease. The standard sizes for pop up displays are nine feet and ten feet, however, if you need a larger display area you can connect panels together to create different configurations and lengths. For example, some pop up displays can be connected quickly using magnetic side panels to create several different configurations. This is a great feature if you are interested in creating a multisided exhibit or an extra large exhibit.
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When shopping for pop up trade show displays you'll want to ask your vendor what sizes and fabric colors you can choose between. Select a size that will accommodate all of your graphics, and a fabric color for your panels that will compliment your promotional materials. Generally you can select from blue, black, gray and white fabrics. You can also select magnetic boards which will allow you to quickly attach your graphics to your display during set up. The main advantages of using pop up displays for trade shows are they are easy to set up, they are easy to ship, they are easy to transport and they are easy to customize.
Even when you're only leasing a display, you still need to design an effective exhibit if you want to attract people to your booth. The best displays are visually stimulating, but not overwhelming, and have information readily available for visitors. Good displays will also have a live person there ready to answer questions, hand out information brochures and make sales. Finally, the best displays will be entertaining or offer visitors something of value, like a prize drawing or contest.
Pop Up Display Pricing and How to Buy
The cost of pop up trade show booths ranges from about $600 for small, economy displays to several thousand dollars for larger, more elaborate packages. If you are only planning on using your display for one show, then leasing is a great option. The best part about leasing is that many leasing companies will give you a credit worth up to 50 percent of your lease price if you decide to buy the pop up display later on.
The best way to make sure you get a good deal on a pop up trade show display is to compare prices from several vendors. Try BuyerZone's free request for trade show booth prices to be connected to multiple suppliers who will compete for your business.
