There are many different display designs that you can use at a trade show: pop-up displays, large panel displays, and tabletop trade show displays are just a few common examples. Each has its own purpose and function, but you need to know how to get the most from the display type that you select if you want it to be worth the money you spend on it.
As their name suggests, table top trade show displays are small displays that are set up on a tabletop. They are typically used to distribute brochures and sales materials via a pocket found on the front of the display. These displays are very affordable and they are can even be effective when left unattended at a trade show or sales event – but that's not the best way to use your investment.
Getting the most from tabletop trade show displays
There are several strategies that you can implement to get the most value from your tabletop trade show displays. The first strategy is to design an eye-catching graphic image for the front of your display. This image will need to use bold colors and an interesting graphic. The purpose of this graphic is to catch the eye of booth traffic and make people curious what your display is for.
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The second strategy that you can use is to pair your eye-catching graphic with a catchy slogan. This slogan should work with the graphic to entice people to come over to the display to check out what you have to offer. Catch phrases that you can use to attract people to your display include classics like "Enter to Win," "Free Samples," and "See It To Believe It!"
Another strategy you can use is to design very effective promotional or informational materials for your display. Whether you use brochures, business cards, or flyers, they should include the basic information that people need to know about your product or services, as well as information about how to contact you. Again, graphic design also matters: good information won't get noticed if it's in a plain design.
The final strategy is to keep a person posted at the tabletop trade show display at all times, ready to answer questions and make sales. If your business can make sales directly during a trade show, make sure you have your product on hand to offer to interested customers.
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