For many businesses, a trade show can offer a simple and convenient way to target relevant buyers.
When attending a trade show, the greatest challenge can be rising above the visual roar of neighboring
booths. You need to convey your message forcefully and effectively in just the few seconds that
someone spends walking by your trade show booth.
Portable trade show displays offer a cost-effective way to make such a statement. Portable exhibits,
as their name suggests, can be packed into cases that can be checked onto airlines or transported
via standard ground shipping services.
In some cases, this portability allows you to bring in and set up the displays on your own,
avoiding the added complexity and expense of professional movers and builders. Of course you'll
have to be aware of varying union rules: many halls require that union laborers be used to transport
trade show booths and equipment.
With a few simple additions to highlight your company name and products, the right trade show
booth can create a lasting first impression.
This BuyerZone Buyer's Guide will help you understand the various types of trade show booths
and how much you should expect to spend, as well as provide some tips on how to be a more successful
trade show exhibitor. You can also instantly compare the different displays trade show providers offer to see what your options are.
Additional Trade Show Articles
Trade show booth prices: A sampling of actual prices paid by trade show booth purchasers who have used BuyerZone's service.
Trade shows on a budget: Whether you're tackling a major trade show or a smaller industry-specific show, it can be quite an expensive endeavor. Learn a few tricks along the way to keep your budget in line.
Trade show planning: Now, more than ever, trade show marketing dollars need to be justified. Planning your trip out ahead can help you spend your dollars wisely.