Email Marketing Services

By Dylan Mazeika

To begin an email marketing campaign, you will need an opt-in email list and a reliable email marketing service. Email marketing software can also help to fill the gap, offering robust creation, sending and reporting capabilities to enable you to optimize your results.

Email Marketing Features

An email marketing service worth using, will offer solutions for the following areas.

• Email Creation Templates can be used to create and schedule newsletters and other basic marketing campaigns. Higher priced packages will include more detailed and personalized graphics and designs.
• List Management A service can offer a streamlined approach to adding or deleting names on your email list. Keep in mind that reaching out to a mailing list broker to supplement your list.
• Sending Create and schedule email blasts and auto responders. Organize your mailing list into demographic categories for easy scheduling.

Sending options

With so many email services in the market, finding one to manage your company's email marketing efforts can be simple. Be sure to choose a service that will enable you to not only create, format, and send emails, but also make sure those emails reach their intended recipients.

Reporting

Robust reporting capabilities are crucial in your email marketing strategy. You will need to report and track the effectiveness of your efforts, in order to plan future campaigns. Basic mailing information, like how many emails were delivered and bounced back, can be derived and analyzed after each campaign. The total number of customers who requested to be unsubscribed, those who opened the email, and links that were clicked, can all be found in this report.

Emailing marketing services checklist

• Scheduled emails can also be broadcast on social media channels.
• Email content creation is user-friendly.
• Pricing packages are budget friendly.
• Service offers a usable level of reporting
• Anti-SPAM enabled.
• Share buttons can be added to each email, linking customers to my social media channels.
• Service is accessible via mobile applications.
• Option for a sign up form, to collect email addresses, is available for my company website.

Pricing

Email marketing service pricing will vary, depending on the services provided. A basic package can cost in the one hundred dollar range. A deluxe package, reaching a greater number of recipients and providing more information and design options, will cost closer to one thousand dollars. Compare prices and packages before choosing an email service for your company.